ABOUT
Birth story concept
Vadim, how did the new concept come about?
“One day I saw sea cliffs, they fascinated me.
These silent giants towered majestically over the raging elements, pacifying them with their calm, like a parent lovingly accepting children’s games. I couldn’t take my eyes off them, thinking about the meaning of life, about the silent acceptance of the inevitable and the beauty of what is happening. I was shocked by what I saw and thought: “Why not make something similar out of metal?!”
That’s how the concept was born in my imagination!
It was an epiphany, I took a pencil and started sketching! And this is what came out of it a few years later. To be continued.
VISION
Hello, friends!
We are the team of the jewelry brand "Vadim Faizov" and we will be happy to tell you about the origin of a unique direction in jewelry art.
What prompted us to search for something new?! "We wanted to find our own space in which we could realize ourselves and express ourselves."
The marketing research we started soon showed us that the world jewelry market sells much more women's jewelry than men's, although wealthy men can afford it.
After surveys, it turned out that men are more demanding in their choice and rarely buy products for themselves, since they do not like, for the most part, what is offered to them on the jewelry market today.
Having studied modern trends and tendencies, we, unfortunately, found out that the jewelry market is overflowing with products that copy themselves and often the appearance of something new on the jewelry market is a banal restyling of the forgotten old.
So it was decided to accept the challenge and create something new for those looking for a unique design. All wishes and preferences were studied and we got down to work.
We searched for a long time, choosing from existing artistic styles and our choice settled on futurism.
The futuristic style perfectly matched the spirit of our brand and its manifesto became our philosophy.
Futurism is one of the universal artistic movements of the 20th century. It is associated with an aesthetic rebellion against the positivist "public taste", against the dead canons of the classical heritage and "mystical ideals".
Today we work in symbiosis of cubic constructivism and industrial techno-design, promoting our own trend in the jewelry market. All our models are unique and unusual against the background of the classical school.
A little about the technical side. The presented design of the product is unique for several reasons.
This design allows the use of metals of different refractoriness and properties during installation.
As for the appearance, we will leave it without our spoiler, because beauty is a subjective concept, let the consumer vote with his choice.
Well, that's all for today!
Thank you for reading to the end and giving us the opportunity to tell you about ourselves!
In memory and honor
In memory and honor
I dedicate my work to my mother Faizova Tatyana Aleksandrovna, a jeweler-installer with 45 years of experience and to all workers in the jewelry industry whose invisible work pleases the eye on the glamorous counters of jewelry stores, only thanks to you, people can please themselves with jewelry for every taste and get unforgettable emotions and impressions.
History of the Heraldry and Myths brand
The logo of our brand is the capital letter “F”, symbolizing “Faiz”, which means (Breakthrough, Prosperity, Generosity), and our well-being is protected by the bird of heaven, from the insidious snake.”
A few words about cooperation.
Today we invite partners to cooperate in various areas, from selling our products to creating joint production, acquiring a franchise for manufacturing products under our brand, and we will also be happy to listen to your counter-proposals. We develop only original products, giving them a unique look, using our developments and design, allowing the use of large stones, both classic and fantasy shapes.
We will be glad to communicate with you! Sincerely, the team of the brand "Vadim Faizov"